{"id":1074,"date":"2021-04-26T10:59:01","date_gmt":"2021-04-26T07:59:01","guid":{"rendered":"https:\/\/infinity.infinitygreece.com\/?p=1074"},"modified":"2024-02-28T17:37:07","modified_gmt":"2024-02-28T15:37:07","slug":"marketing-strategies-3-case-studies","status":"publish","type":"post","link":"https:\/\/infinitygreece.com\/en\/blog\/marketing-strategies-3-case-studies\/","title":{"rendered":"Marketing Strategies: 3 Case Studies \u03b1\u03c0\u03cc \u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 Marketing"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"1074\" class=\"elementor elementor-1074\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0ca664f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0ca664f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66bafcd\" data-id=\"66bafcd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-321710b elementor-widget elementor-widget-text-editor\" data-id=\"321710b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd, \u03c0\u03bb\u03ad\u03bf\u03bd, \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b7\u03b8\u03ce\u03c1\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd, \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd marketing strategies \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b8\u03ad\u03c3\u03b5\u03b9. \u03a0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bc\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f552265 elementor-widget elementor-widget-heading\" data-id=\"f552265\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Influencer Marketing Case Study<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba5774f elementor-widget elementor-widget-heading\" data-id=\"ba5774f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Puma: Relive the retro era!<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c168bf elementor-widget elementor-widget-text-editor\" data-id=\"3c168bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u03a4\u03bf 2020 \u03b7 Puma \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b9\u03c3\u03b5 \u03bd\u03b1 \u03b5\u03c0\u03b1\u03bd\u03b1\u03c6\u03ad\u03c1\u03b5\u03b9 \u03c4\u03b1 \u03b8\u03c1\u03c5\u03bb\u03b9\u03ba\u03ac \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1 \u03c4\u03b7\u03c2 \u03b4\u03b5\u03ba\u03b1\u03b5\u03c4\u03af\u03b1\u03c2 \u03c4\u03bf\u03c5 \u201880, Fast Rider. \u03a4\u03bf \u03c1\u03b5\u03c4\u03c1\u03cc \u03c3\u03c4\u03c5\u03bb \u03c9\u03c2 trend \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03b1 \u03b4\u03b7\u03bc\u03bf\u03c6\u03b9\u03bb\u03ad\u03c2 \u03b1\u03bd\u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b9\u03c2 \u03bd\u03b5\u03cc\u03c4\u03b5\u03c1\u03b5\u03c2 \u03b3\u03b5\u03bd\u03bd\u03b9\u03ad\u03c2, Millenials \u03ba\u03b1\u03b9 Generation Z, \u03b3\u03b9\u2019 \u03b1\u03c5\u03c4\u03cc \u03ba\u03b1\u03b9 \u03bf\u03b9 managers \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03b1\u03c0\u03bf\u03c6\u03ac\u03c3\u03b9\u03c3\u03b1\u03bd \u03bd\u03b1 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03c3\u03bf\u03c5\u03bd \u03c4\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc.\n<br><br>\n\u0397 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03bf\u03cd\u03c4\u03b1\u03bd \u03b1\u03c0\u03cc 2 \u03c6\u03ac\u03c3\u03b5\u03b9\u03c2. \u0397 \u03c0\u03c1\u03ce\u03c4\u03b7 \u03c6\u03ac\u03c3\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03ba\u03c0\u03b1\u03af\u03b4\u03b5\u03c5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03b1\u03bd\u03b1\u03bb\u03c9\u03c4\u03ce\u03bd \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c3\u03c4\u03bf TikTok \u03ba\u03b1\u03b9 \u03b7 \u03b4\u03b5\u03cd\u03c4\u03b5\u03c1\u03b7 \u03c6\u03ac\u03c3\u03b7 \u03c3\u03c4\u03cc\u03c7\u03b5\u03c5\u03b5 \u03bd\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03bf\u03b4\u03b7\u03b3\u03ae\u03c3\u03b5\u03b9 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc Instagram stories \u03bc\u03b5 swipe ups, \u03c0\u03c1\u03bf\u03ba\u03b5\u03b9\u03bc\u03ad\u03bd\u03bf\u03c5 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b5\u03c5\u03c7\u03b8\u03bf\u03cd\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2.\n<br><br>\n\u0397 Puma \u03b5\u03c0\u03ad\u03bb\u03b5\u03be\u03b5 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ac \u03b1\u03c5\u03c4\u03ac \u03c4\u03b1 2 social media, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03b1 \u03c0\u03b9\u03bf \u03b1\u03bd\u03c4\u03b9\u03c0\u03c1\u03bf\u03c3\u03c9\u03c0\u03b5\u03c5\u03c4\u03b9\u03ba\u03ac \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03b3\u03b5\u03bd\u03b5\u03ce\u03bd. \u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03bf\u03b9 Millenials \u03b2\u03c1\u03af\u03c3\u03ba\u03bf\u03bd\u03c4\u03b1\u03b9 \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03c4\u03bf Instagram \u03b5\u03bd\u03ce \u03b7 Generation Z \u03ba\u03c5\u03c1\u03af\u03c9\u03c2 \u03c3\u03c4\u03bf TikTok.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a762837 elementor-widget elementor-widget-text-editor\" data-id=\"a762837\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u0393\u03b9\u03b1 \u03bd\u03b1 \u03c0\u03b5\u03c4\u03cd\u03c7\u03b5\u03b9 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bc\u03b5 Instagram influencers, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b1\u03bd\u03ad\u03b2\u03b1\u03c3\u03b1\u03bd \u03c6\u03c9\u03c4\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03b7 \u03bb\u03b5\u03b6\u03ac\u03bd\u03c4\u03b1 \u201cLevel Up!\u201d \u03ba\u03b1\u03b9 \u03c0\u03c1\u03bf\u03c3\u03b8\u03ae\u03ba\u03b7 \u03c4\u03bf\u03c5 hashtag #puma. \u03a0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1, \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03a4ikTokers, \u03bf\u03b9 \u03bf\u03c0\u03bf\u03af\u03bf\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b1\u03bd \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03bc\u03b5 \u03c7\u03bf\u03c1\u03bf\u03b3\u03c1\u03b1\u03c6\u03af\u03b5\u03c2 \u03c6\u03bf\u03c1\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03b1 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1 \u03c0\u03b1\u03c0\u03bf\u03cd\u03c4\u03c3\u03b9\u03b1. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 Brand Ambassadors \u03c9\u03c2 \u03c0\u03c1\u03cc\u03c3\u03c9\u03c0\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c3\u03b5 \u03c0\u03b1\u03b3\u03ba\u03cc\u03c3\u03bc\u03b9\u03bf \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf, \u03cc\u03c0\u03c9\u03c2 \u03b7 Selena Gomez, \u03b1\u03bb\u03bb\u03ac \u03ba\u03b1\u03b9 \u03c3\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03cc \u03b5\u03c0\u03af\u03c0\u03b5\u03b4\u03bf \u03ba\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b5\u03c2 \u03bc\u03b5 \u03c4\u03bf\u03c0\u03b9\u03ba\u03bf\u03cd\u03c2 content creators.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1466d25 elementor-widget elementor-widget-image\" data-id=\"1466d25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-1.jpg\" class=\"attachment-full size-full wp-image-1080\" alt=\"Influencer Marketing Case Study\" srcset=\"https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-1.jpg 1024w, https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-1-300x300.jpg 300w, https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-1-150x150.jpg 150w, https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-1-768x768.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f706f46 elementor-widget elementor-widget-text-editor\" data-id=\"f706f46\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u0397 <a href=\"https:\/\/www.postforrent.com\/CaseStudies\/puma\" target=\"_blank\" rel=\"noopener\">\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 <\/a>\u03b5\u03af\u03c7\u03b5 \u03b8\u03b5\u03b1\u03bc\u03b1\u03c4\u03b9\u03ba\u03ac \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1. \u03a4\u03b1 6 posts \u03c0\u03bf\u03c5 \u03b1\u03bd\u03ad\u03b2\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03bf Instagram \u03c0\u03b1\u03c1\u03ae\u03b3\u03b1\u03b3\u03b1\u03bd 460.000 \u03b1\u03bd\u03c4\u03b9\u03b4\u03c1\u03ac\u03c3\u03b5\u03b9\u03c2, \u03b5\u03bd\u03ce \u03c4\u03b1 7 \u03b2\u03af\u03bd\u03c4\u03b5\u03bf \u03c3\u03c4\u03bf TikTok \u03c3\u03c5\u03b3\u03ba\u03ad\u03bd\u03c4\u03c1\u03c9\u03c3\u03b1\u03bd 1 \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03bf \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2. \u0391\u03c5\u03c4\u03cc \u03bf\u03b4\u03ae\u03b3\u03b7\u03c3\u03b5 \u03c6\u03c5\u03c3\u03b9\u03ba\u03ac \u03c3\u03b5 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03c9\u03bd \u03b3\u03b9\u03b1 \u03c4\u03bf brand.\n\n\u00a0<br><br>\n<strong>Marketing strategies takeaway:<\/strong> \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03c0\u03ac\u03bd\u03c4\u03bf\u03c4\u03b5 \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ae \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03c9\u03bd \u03ba\u03b1\u03c4\u03ac\u03bb\u03bb\u03b7\u03bb\u03c9\u03bd social media \u03bc\u03b5 \u03b2\u03ac\u03c3\u03b7 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc-\u03c3\u03c4\u03cc\u03c7\u03bf. \u0391\u03ba\u03cc\u03bc\u03b7, \u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03bc\u03b5 influencers \u03ba\u03b1\u03b9 content creators \u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b3\u03c9\u03b3\u03ae \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ae\u03c2 \u03c3\u03b7\u03bc\u03b1\u03c3\u03af\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03bc\u03af\u03b1\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7\u03c2 \u03bd\u03ad\u03bf\u03c5 \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03bf\u03c2.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fda00b0 elementor-widget elementor-widget-heading\" data-id=\"fda00b0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Social Media Marketing Case Study<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46450ff elementor-widget elementor-widget-heading\" data-id=\"46450ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>AstraZeneca: \u201cThe Gifted Day\u201d\n<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acdecd3 elementor-widget elementor-widget-text-editor\" data-id=\"acdecd3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u039c\u03c0\u03bf\u03c1\u03b5\u03af \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1 \u03c4\u03b7\u03c2 AstraZeneca \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b1\u03c5\u03c4\u03b9\u03c3\u03c4\u03b5\u03af \u03b1\u03c5\u03c4\u03cc\u03bd \u03c4\u03bf\u03bd \u03ba\u03b1\u03b9\u03c1\u03cc \u03bc\u03b5 \u03c4\u03bf \u03b5\u03bc\u03b2\u03cc\u03bb\u03b9\u03bf \u03b3\u03b9\u03b1 \u03c4\u03bf\u03bd Covid-19, \u03b1\u03bb\u03bb\u03ac \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03c5\u03c4\u03cc\u03c2 \u03bf \u03bb\u03cc\u03b3\u03bf\u03c2 \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03bc\u03b1\u03c2 \u03b1\u03c0\u03b1\u03c3\u03c7\u03bf\u03bb\u03ae\u03c3\u03b5\u03b9 \u03c3\u03ae\u03bc\u03b5\u03c1\u03b1. \u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03b9 \u03bc\u03af\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03c0\u03ac\u03c3\u03c7\u03bf\u03c5\u03bd \u03b1\u03c0\u03cc \u03ba\u03b1\u03c1\u03ba\u03af\u03bd\u03bf \u03c4\u03c9\u03bd \u03c0\u03bd\u03b5\u03c5\u03bc\u03cc\u03bd\u03c9\u03bd.<br \/><br \/><br \/>\u0397 \u03b9\u03b4\u03b5\u03ac \u03c0\u03af\u03c3\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03cc\u03c4\u03b9 \u03b7 \u03ba\u03ac\u03b8\u03b5 \u03bc\u03ad\u03c1\u03b1 \u03b6\u03c9\u03ae\u03c2 \u03bc\u03b5\u03c4\u03c1\u03ac\u03b5\u03b9 \u03b3\u03b9\u03b1 \u03cc\u03c3\u03bf\u03c5\u03c2 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03c0\u03ac\u03b8\u03b7\u03c3\u03b7. \u0395\u03c0\u03bf\u03bc\u03ad\u03bd\u03c9\u03c2, \u03c4\u03bf 2016, \u03cc\u03bd\u03c4\u03b1\u03c2 \u03b4\u03af\u03c3\u03b5\u03ba\u03c4\u03bf \u03ad\u03c4\u03bf\u03c2, \u03c7\u03ac\u03c1\u03b9\u03c3\u03b5 \u03bc\u03af\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c0\u03ac\u03bd\u03c9 \u03bc\u03ad\u03c1\u03b1 \u03b6\u03c9\u03ae\u03c2 \u03c3\u03b5 \u03b1\u03c5\u03c4\u03bf\u03cd\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03bf\u03c5\u03c2. \u039c\u03af\u03b1 \u03bc\u03ad\u03c1\u03b1 \u03c0\u03bf\u03c5 \u03ac\u03be\u03b9\u03b6\u03b5 \u03bd\u03b1 \u03b3\u03b9\u03bf\u03c1\u03c4\u03ac\u03c3\u03bf\u03c5\u03bd \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b6\u03ae\u03c3\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03ad\u03c0\u03b1\u03ba\u03c1\u03bf.<\/p><p><br \/><br \/><\/p><p>\u03a4\u03b7\u03bd 28\u03b7 \u03a6\u03b5\u03b2\u03c1\u03bf\u03c5\u03b1\u03c1\u03af\u03bf\u03c5 \u03b7 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u201c<a href=\"https:\/\/www.marketingweek.com\/masters-awards-octopus-energy-art-switch\/?fbclid=IwAR0YHBZ4jxwCjWBiRcVXd5M8Wn1FqQGoIiPGgYrf2TlKxHig9GBthNjqigs\" target=\"_blank\" rel=\"noopener\">The Gifted Day<\/a>\u201d \u03ba\u03b1\u03c4\u03ad\u03ba\u03bb\u03c5\u03c3\u03b5 \u03b3\u03b9\u03b1 24 \u03ce\u03c1\u03b5\u03c2 \u03c4\u03b1 social media. \u0391\u03bd\u03ad\u03b2\u03b1\u03b9\u03bd\u03b5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03b1\u03bd\u03ac \u03bc\u03af\u03b1 \u03ce\u03c1\u03b1 \u03b1\u03c0\u03cc \u03ba\u03ac\u03c0\u03bf\u03b9\u03bf \u03bc\u03ad\u03bb\u03bf\u03c2 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03bf\u03b9\u03c1\u03b1\u03b6\u03cc\u03c4\u03b1\u03bd \u03c0\u03c9\u03c2 \u03b8\u03b1 \u03c0\u03b5\u03c1\u03ac\u03c3\u03b5\u03b9 \u03b1\u03c5\u03c4\u03ae \u03c4\u03b7\u03bd \u03ad\u03be\u03c4\u03c1\u03b1 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03c4\u03b7\u03c2 \u03b6\u03c9\u03ae\u03c2 \u03c4\u03bf\u03c5. \u0395\u03c0\u03b9\u03c0\u03bb\u03ad\u03bf\u03bd, \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c0\u03b1\u03c1\u03cc\u03c4\u03c1\u03c5\u03bd\u03b5 \u03ba\u03b9 \u03ac\u03bb\u03bb\u03bf\u03c5\u03c2 \u03b1\u03c3\u03b8\u03b5\u03bd\u03b5\u03af\u03c2 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03bf\u03cd\u03bd \u03c3\u03c4\u03bf Facebook \u03ba\u03b1\u03b9 \u03c4\u03bf Instagram \u03c4\u03b9\u03c2 \u03b4\u03b9\u03ba\u03ad\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03bc\u03c0\u03b5\u03b9\u03c1\u03af\u03b5\u03c2 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03ce\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf hashtag #GiftedDay.<\/p><p><br \/><br \/><\/p><p>\u0397 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ba\u03bf\u03c1\u03c5\u03c6\u03ce\u03b8\u03b7\u03ba\u03b5 \u03c3\u03c4\u03b9\u03c2 29 \u03a6\u03b5\u03b2\u03c1\u03bf\u03c5\u03b1\u03c1\u03af\u03bf\u03c5 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03ba\u03c5\u03ba\u03bb\u03bf\u03c6\u03cc\u03c1\u03b7\u03c3\u03b7 \u03b5\u03bd\u03cc\u03c2 \u03c6\u03b9\u03bb\u03bc, \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bb\u03b5\u03b9\u03c4\u03bf\u03cd\u03c1\u03b3\u03b7\u03c3\u03b5 \u03c9\u03c2 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03bd\u03b1 \u03b3\u03b9\u03bf\u03c1\u03c4\u03b1\u03c3\u03c4\u03b5\u03af \u03b7 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7 \u03b7\u03bc\u03ad\u03c1\u03b1.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e05ccd9 elementor-widget elementor-widget-video\" data-id=\"e05ccd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=qWRgLVe-YVs&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-897a289 elementor-widget elementor-widget-text-editor\" data-id=\"897a289\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u03a4\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03ad\u03c3\u03bc\u03b1\u03c4\u03b1 \u03ae\u03c4\u03b1\u03bd \u03b5\u03be\u03b1\u03b9\u03c1\u03b5\u03c4\u03b9\u03ba\u03ac! \u039c\u03ad\u03c3\u03b1 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b7\u03bc\u03ad\u03c1\u03b1 \u03b7 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b4\u03b9\u03c0\u03bb\u03b1\u03c3\u03af\u03b1\u03c3\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03b1\u03ba\u03cc\u03bb\u03bf\u03c5\u03b8\u03bf\u03cd\u03c2 \u03c4\u03b7\u03c2, \u03b1\u03c5\u03be\u03ae\u03b8\u03b7\u03ba\u03b1\u03bd \u03ba\u03b1\u03c4\u03ac 500% \u03c4\u03b1 shares, \u03c4\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf \u03ad\u03bb\u03b1\u03b2\u03b5 \u03bc\u03b9\u03c3\u03cc \u03b5\u03ba\u03b1\u03c4\u03bf\u03bc\u03bc\u03cd\u03c1\u03b9\u03bf \u03c0\u03c1\u03bf\u03b2\u03bf\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 1500 \u03ac\u03bd\u03b8\u03c1\u03c9\u03c0\u03bf\u03b9 \u03b5\u03bd\u03c4\u03ac\u03c7\u03b8\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c5\u03c0\u03bf\u03c3\u03c4\u03ae\u03c1\u03b9\u03be\u03b7\u03c2 \u03ba\u03b1\u03c1\u03ba\u03b9\u03bd\u03bf\u03c0\u03b1\u03b8\u03ce\u03bd \u03c4\u03b7\u03c2 AstraZeneca.\n<br><br>\n<strong>Marketing strategies takeaway:<\/strong> \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 social media \u03b2\u03bf\u03b7\u03b8\u03bf\u03cd\u03bd \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03b7\u03bc\u03ad\u03c1\u03c9\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03ba\u03b1\u03b9 \u03c3\u03c4\u03b7 \u03c3\u03cd\u03bd\u03b4\u03b5\u03c3\u03b7 \u03c4\u03c9\u03bd \u03b1\u03bd\u03b8\u03c1\u03ce\u03c0\u03c9\u03bd \u03b1\u03c0\u03cc \u03cc\u03bb\u03bf\u03bd \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef2bf00 elementor-widget elementor-widget-heading\" data-id=\"ef2bf00\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Cause Marketing Case Study\n<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b32fb4 elementor-widget elementor-widget-text-editor\" data-id=\"7b32fb4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u03a4\u03bf Cause Marketing, \u03ae \u03b1\u03bb\u03bb\u03b9\u03ce\u03c2 Marketing \u03c3\u03ba\u03bf\u03c0\u03bf\u03cd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03ad\u03bd\u03b1\u03c2 \u03c4\u03cd\u03c0\u03bf\u03c2 \u0395\u03c4\u03b1\u03b9\u03c1\u03b9\u03ba\u03ae\u03c2 \u039a\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ae\u03c2 \u0395\u03c5\u03b8\u03cd\u03bd\u03b7\u03c2. \u03a0\u03b9\u03bf \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b1, \u03bc\u03af\u03b1 \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03b4\u03b9\u03c0\u03bb\u03cc \u03c3\u03ba\u03bf\u03c0\u03cc: \u03c4\u03b7\u03bd \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03bf\u03c5 \u03ba\u03ad\u03c1\u03b4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b7 \u03b2\u03b5\u03bb\u03c4\u03af\u03c9\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03b5\u03c6\u03b9\u03ba\u03c4\u03cc \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03b5\u03c5\u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5 \u03ba\u03bf\u03b9\u03bd\u03bf\u03cd \u03b3\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03ac \u03b6\u03b7\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03b5\u03c1\u03b3\u03b1\u03c3\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd \u03bc\u03b5 \u039c\u03b7 \u039a\u03b5\u03c1\u03b4\u03bf\u03c3\u03ba\u03bf\u03c0\u03b9\u03ba\u03bf\u03cd\u03c2 \u039f\u03c1\u03b3\u03b1\u03bd\u03b9\u03c3\u03bc\u03bf\u03cd\u03c2 (\u039c\u039a\u039f).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04b8ee5 elementor-widget elementor-widget-heading\" data-id=\"04b8ee5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Octopus Energy: \u201cPortraits from the Precipice\u201d\n<\/strong><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c511a0 elementor-widget elementor-widget-text-editor\" data-id=\"6c511a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u0397 Octopus Energy, \u03bc\u03af\u03b1 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03b9\u03ba\u03ae\u03c2 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1\u03c2, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03af\u03b7\u03c3\u03b5 \u03c4\u03b7\u03bd \u03c4\u03ad\u03c7\u03bd\u03b7 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bc\u03c0\u03bd\u03b5\u03cd\u03c3\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03c0\u03b1\u03c1\u03bf\u03c4\u03c1\u03cd\u03bd\u03b5\u03b9 \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03bd\u03b1 \u03b4\u03c1\u03ac\u03c3\u03b5\u03b9 \u03ac\u03bc\u03b5\u03c3\u03b1 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae. \n<br><br>\n\u0397 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03ad\u03b4\u03c1\u03b1\u03c3\u03b5 \u03c0\u03bf\u03bb\u03cd \u03ad\u03be\u03c5\u03c0\u03bd\u03b1 \u03c0\u03c1\u03bf\u03b3\u03c1\u03b1\u03bc\u03bc\u03b1\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c4\u03bf \u03bb\u03b1\u03bd\u03c3\u03ac\u03c1\u03b9\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03bd\u03b1 \u03c3\u03c5\u03bc\u03c0\u03ad\u03c3\u03b5\u03b9 \u03bc\u03b5 \u03c4\u03bf \u03c3\u03c5\u03bd\u03ad\u03b4\u03c1\u03b9\u03bf \u03c4\u03c9\u03bd \u0397\u03bd\u03c9\u03bc\u03ad\u03bd\u03c9\u03bd \u0395\u03b8\u03bd\u03ce\u03bd \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03ba\u03bb\u03b9\u03bc\u03b1\u03c4\u03b9\u03ba\u03ae \u03b1\u03bb\u03bb\u03b1\u03b3\u03ae. \u03a3\u03c5\u03bd\u03b5\u03c1\u03b3\u03ac\u03c3\u03c4\u03b7\u03ba\u03b5 \u03bc\u03b5 \u03ba\u03b1\u03bb\u03bb\u03b9\u03c4\u03ad\u03c7\u03bd\u03b5\u03c2 \u03b1\u03c0\u03cc \u03cc\u03bb\u03bf\u03bd \u03c4\u03bf\u03bd \u03ba\u03cc\u03c3\u03bc\u03bf \u03ba\u03b1\u03b9 \u03b5\u03be\u03ad\u03b8\u03b5\u03c3\u03b5 \u03c4\u03b1 \u03ad\u03c1\u03b3\u03b1 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03b5 5000 \u03c3\u03b7\u03bc\u03b5\u03af\u03b1 \u03c3\u03b5 \u03b5\u03be\u03c9\u03c4\u03b5\u03c1\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c7\u03ce\u03c1\u03bf\u03c5\u03c2. \u0395\u03c0\u03af\u03c3\u03b7\u03c2, \u03b7 Royal Academy of Arts \u03ad\u03b4\u03c9\u03c3\u03b5 \u03c7\u03c1\u03b7\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc \u03ad\u03c0\u03b1\u03b8\u03bb\u03bf \u03c3\u03c4\u03b7 \u03bd\u03b9\u03ba\u03b7\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50e3cc6 elementor-widget elementor-widget-image\" data-id=\"50e3cc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/octopus.energy\/climate-art\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-2.jpg\" class=\"attachment-large size-large wp-image-1082\" alt=\"Influencer Marketing Case Study\" srcset=\"https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-2.jpg 1024w, https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-2-300x300.jpg 300w, https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-2-150x150.jpg 150w, https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/Marketing-Strategies-Case-Studies-\u03b1\u03c0\u03cc-\u0395\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u039a\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-Marketing-scaled-2-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">\u0397 \u03bd\u03b9\u03ba\u03b7\u03c4\u03ae\u03c1\u03b9\u03b1 \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03c4\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e03cb0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e03cb0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b78eaec\" data-id=\"b78eaec\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c21be87 elementor-widget elementor-widget-text-editor\" data-id=\"c21be87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u0391\u03c0\u03bf\u03c4\u03ad\u03bb\u03b5\u03c3\u03bc\u03b1 \u03c4\u03b7\u03c2 \u03c3\u03c5\u03b3\u03ba\u03b5\u03ba\u03c1\u03b9\u03bc\u03ad\u03bd\u03b7\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2 \u03ae\u03c4\u03b1\u03bd \u03b7 \u03b5\u03bd\u03af\u03c3\u03c7\u03c5\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c6\u03ae\u03bc\u03b7\u03c2 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b7 \u03bc\u03b5\u03b3\u03ac\u03bb\u03b7 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03c9\u03bd \u03c0\u03b5\u03bb\u03b1\u03c4\u03ce\u03bd \u03c4\u03b7\u03c2. \u039c\u03b5\u03c4\u03c1\u03ae\u03b8\u03b7\u03ba\u03b5 \u03b1\u03cd\u03be\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03c4\u03ac\u03be\u03b7\u03c2 \u03c4\u03bf\u03c5 165% \u03c3\u03b5 \u03bd\u03ad\u03b5\u03c2 \u03b5\u03b3\u03b3\u03c1\u03b1\u03c6\u03ad\u03c2, \u03c0\u03bf\u03c3\u03bf\u03c3\u03c4\u03cc \u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03bc\u03b5\u03c4\u03b1\u03c6\u03c1\u03ac\u03b6\u03b5\u03c4\u03b1\u03b9 \u03c3\u03b5 37000 \u03bd\u03ad\u03bf\u03c5\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c0\u03bf\u03c5 \u03c3\u03c4\u03c1\u03ac\u03c6\u03b7\u03ba\u03b1\u03bd \u03c3\u03c4\u03b7\u03bd \u03c0\u03c1\u03ac\u03c3\u03b9\u03bd\u03b7 \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1.\n<br><br><strong>Marketing strategies takeaway:<\/strong> \u03bf \u03c3\u03c5\u03bd\u03b4\u03b9\u03b1\u03c3\u03bc\u03cc\u03c2 \u03b5\u03bd\u03cc\u03c2 \u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03b9\u03ba\u03bf\u03cd \u03b8\u03ad\u03bc\u03b1\u03c4\u03bf\u03c2 \u03bc\u03b5 \u03ad\u03bd\u03c4\u03bf\u03bd\u03b1 \u03c3\u03c5\u03bd\u03b1\u03b9\u03c3\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1, \u03b7 \u03b1\u03c5\u03b8\u03b5\u03bd\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03bf \u03c3\u03c9\u03c3\u03c4\u03cc timing \u03b2\u03bf\u03b7\u03b8\u03ac\u03b5\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c4\u03b7\u03bd \u03b5\u03b9\u03ba\u03cc\u03bd\u03b1 \u03ba\u03b1\u03b9 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03af\u03b1 \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03c9\u03bd.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c4177e elementor-widget elementor-widget-text-editor\" data-id=\"5c4177e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t\u038c\u03c0\u03c9\u03c2 \u03b2\u03bb\u03ad\u03c0\u03bf\u03c5\u03bc\u03b5 \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03b7\u03b3\u03bf\u03cd\u03bc\u03b5\u03bd\u03b5\u03c2 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2 \u03c0\u03b5\u03c1\u03af\u03c0\u03c4\u03c9\u03c3\u03b7\u03c2, \u03c5\u03c0\u03ac\u03c1\u03c7\u03bf\u03c5\u03bd \u03c0\u03bf\u03bb\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03ad\u03c2 \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03bf\u03c5\u03bd \u03bf\u03b9 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b5\u03c2. \u0397 \u03bc\u03af\u03bc\u03b7\u03c3\u03b7 \u03b1\u03c5\u03c4\u03ce\u03bd \u03c4\u03c9\u03bd \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03c9\u03bd \u03c3\u03c4\u03c1\u03b1\u03c4\u03b7\u03b3\u03b9\u03ba\u03ce\u03bd \u03b4\u03b5\u03bd \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9, \u03cc\u03bc\u03c9\u03c2, \u03bd\u03b1 \u03b3\u03af\u03bd\u03b5\u03c4\u03b1\u03b9 \u03c3\u03c4\u03b1 \u03c4\u03c5\u03c6\u03bb\u03ac. \u0397 \u03b5\u03c0\u03b9\u03bb\u03bf\u03b3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03b5\u03be\u03b1\u03c1\u03c4\u03ac\u03c4\u03b1\u03b9 \u03c0\u03ac\u03bd\u03c4\u03bf\u03c4\u03b5 \u03b1\u03c0\u03cc \u03c4\u03bf\u03bd \u03c3\u03c4\u03cc\u03c7\u03bf \u03c4\u03b7\u03c2 \u03ba\u03ac\u03b8\u03b5 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1\u03c2, \u03ba\u03b1\u03b8\u03ce\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03cc \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03c4\u03bf \u03bf\u03c0\u03bf\u03af\u03bf \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd.\u00a0\n<br><br>\n\u039c\u03b5\u03af\u03bd\u03b5\u03c4\u03b5 \u03c3\u03c5\u03bd\u03c4\u03bf\u03bd\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03c3\u03c5\u03bd\u03ad\u03c7\u03b5\u03b9\u03b1 \u03c4\u03bf\u03c5 \u03ac\u03c1\u03b8\u03c1\u03bf\u03c5, \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03ae\u03c3\u03b5\u03b9 \u03c3\u03cd\u03bd\u03c4\u03bf\u03bc\u03b1, \u03bc\u03b5 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 case studies \u03ba\u03b1\u03b9 marketing strategies.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>\u0395\u03af\u03bd\u03b1\u03b9 \u03b3\u03b5\u03b3\u03bf\u03bd\u03cc\u03c2 \u03cc\u03c4\u03b9 \u03bf\u03b9 \u03b5\u03c0\u03b9\u03c7\u03b5\u03b9\u03c1\u03ae\u03c3\u03b5\u03b9\u03c2 \u03b4\u03b9\u03b1\u03b8\u03ad\u03c4\u03bf\u03c5\u03bd, \u03c0\u03bb\u03ad\u03bf\u03bd, \u03bc\u03b9\u03b1 \u03c0\u03bb\u03b7\u03b8\u03ce\u03c1\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03bc\u03b7 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd, \u03c0\u03bf\u03c5 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c5\u03bb\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03bf\u03c5\u03bd marketing strategies \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03b5\u03c0\u03b9\u03c4\u03cd\u03c7\u03bf\u03c5\u03bd \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c4\u03cc\u03c7\u03bf\u03c5\u03c2 \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b8\u03ad\u03c3\u03b5\u03b9. \u03a0\u03ac\u03bc\u03b5 \u03bd\u03b1 \u03b4\u03bf\u03cd\u03bc\u03b5 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03c0\u03b1\u03c1\u03b1\u03b4\u03b5\u03af\u03b3\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03bc\u03b1\u03b8\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bc\u03b5 \u03bd\u03b1 \u03c0\u03ac\u03c1\u03bf\u03c5\u03bc\u03b5 \u03bc\u03ad\u03c3\u03b1 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03ad\u03c2. Influencer Marketing Case Study Puma: Relive the retro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1077,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","_mo_disable_npp":"","footnotes":""},"categories":[1,4],"tags":[116],"class_list":["post-1074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-marketing-media","tag-marketing-strategies"],"acf":[],"jetpack_featured_media_url":"https:\/\/infinitygreece.com\/wp-content\/uploads\/2023\/04\/marketing-strategies-3-case-studies-\u03b1\u03c0\u03cc-\u03b5\u03c0\u03b9\u03c4\u03c5\u03c7\u03b7\u03bc\u03ad\u03bd\u03b5\u03c2-\u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2-marketing-scaled-1.jpg","_links":{"self":[{"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/posts\/1074","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/comments?post=1074"}],"version-history":[{"count":7,"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/posts\/1074\/revisions"}],"predecessor-version":[{"id":8460,"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/posts\/1074\/revisions\/8460"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/media\/1077"}],"wp:attachment":[{"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/media?parent=1074"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/categories?post=1074"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/infinitygreece.com\/en\/wp-json\/wp\/v2\/tags?post=1074"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}